Fila & HSN to debut collaboration with Susan Lucci

Fila has partnered with interactive multi-channel retailer, HSN, and Emmy winning actress Susan Lucci to develop a collection of Pilates and Fitness apparel that will be sold exclusively on HSN. The collection will incorporate the performance characteristics and heritage of the Fila brand with the style of Daytime diva and Dancing with the Stars alum, Susan Lucci.

Susan Lucci started her partnership with HSN in 2000 with the launch of a jewelry and fragrance line and has since expanded into a multi-million dollar business, which includes skincare, fitness, as well as fashion, accessories, jewelry, and now athletic apparel. Lucci credits Pilates as the reason why she is able to stay in shape with her hectic schedule. Her Malibu Pilates program has been a huge success on HSN, selling more than 44,000 units since its launch in September 2008. It was a natural progression to work with Fila to collaborate on an apparel line to complement Susan’s Malibu Pilates Program.

Fila’s design team infused subtle feminine details into the new collection that reflect Susan Lucci’s personal style. This figure-flattering collection offers an inventive twist on traditional athletic apparel.

“Pilates is a huge part of my fitness program and I want to make sure I look great during my workout,” said Susan Lucci. “I fell in love with Fila’s beautiful performance apparel; it makes me look and feel great during my workout. The styles in our new collection are so versatile; I could wear the styles from the gym to running errands around town!”

Susan will officially debut her co-branded Fila fitness apparel exclusively on HSN on December 9th at 9am, and 4pm and December 10th at 11am (all times EDT).