News Items

Fashion takes Center Court in Indian Wells

Monday, March 15th, 2010

The BNP Paribas Open is not only home to some of the best tennis in the world, but also great fashion!  On Saturday night, fans were treated to Desert Fashions presented by Fila!  The show highlighted top styles by Fila and local chic boutiques Trina Turk, Elizabeth& Prince and Mares for Men…..everything from athletic to resort to ready-to-wear!

During the runway show, some of the best tennis players in the world struted their stuff alongside LA’s top runway models!    Check out photos from the show of Fila’s own Agnes Szavay and Edina Gallovits, Andrea Seppi and Andy Ram.  James Blake made a surprise visit to welcome tennis fans to the show and talk about his line, Thomas Reynolds by Fila.  Fila and James Blake collaborated to create Thomas Reynolds by Fila, a collection that embraces both the heritage of the Fila brand and Blake’s own signature look that has strong emotional ties to the styles worn by his father — the line’s namesake.

Stay tuned for the video of the show!

 

 

Kim Wins Laureus!

Monday, March 15th, 2010

Kim Clijsters can add a Laureus Award to her Trophy collection! On March 10th in Dubai, Kim was awarded the Comeback of the Year award from the Laureus Sports Academy.  The Laureus World Sports Awards, which recognises outstanding sporting achievement, are widely acknowledged as one of the world’s premier honours in sport. The winners are chosen by the Laureus World Sports Academy,  made up of 46 of the greatest sportsmen and sportswomen of all time.  Kim  won the Comeback of  the Year award after her remarkable return to tennis in 2009.

Congratulations Kim! 

 

www.laureus.com

Kim Clijsters

Kim Clijsters

 

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James Blake shows off latest looks from Thomas Reynolds

Tuesday, March 9th, 2010

Inspired by James Blake’s contemporary sports lifestyle and keen sense of style, the expanded Spring 2010 Thomas Reynolds Collection by Fila will be available at retail just as James takes the courts during the U.S. swing of the ATP World Tour calendar.  Blake debuted the new collection during his first match at the Australian Open, a hot, challenging environment ideal for displaying the excellent performance qualtities of the Thomas Reynolds by Fila Collection that will carry him through the Fila-sponsored BNP Paribas Open and Sony Ericsson Open.

The expanded spring collection sticks primarily to an elegant black and white theme with hints of jester red (a nod to his alma mater, Harvard) detailing and embroidered TR Fila logos. Blake also chose to add additional pieces to the line with a particular emphasis on training.  Blake’s signature long shorts in two colors (black and white) are complemented by five different 100% polyester short sleeve shirt styles, all with curved hems and drop tails — three crews and two elegant polos.

Comfort is one of Blake’s most important design requirements,  for optimal flexibility and performance on court and when training.  His crews are eye catching and are functional. The solid crew (black, white and jester red) cools and vents using mesh side panels while the mesh crew is made from popcorn mesh performance fabric and offers the ultimate in moisture control with unique contrast inserts. James’ favorite, the sublimated crew (black/white and Jester red/white) is a strong look on and off court.  Stylish and functional, Blake’s polos offer extraordinary patterns – the horizontal striped polo in gray heather and black cut from coconut carbon jersey with popcorn mesh side panels, and the uniform box patterned jacquard polo in both black and white.

Thomas Reynolds is carried at Dick’s Sporting Goods, Sport Chalet, Tennis Warehouse, Racquet World, Tennis Express and fila.com http://shop.fila.com/us/eng/collections/thomas-reynolds and select specialty retailers around the country.

Stacy Lewis Shines “Down Under”

Monday, March 8th, 2010

LPGA Tour star and Fila-sponsored athlete Stacy Lewis certainly made her presence known at the ANZ Ladies Masters in New Zealand over the weekend. Stacy finished tied for 8th place after four rounds of golf. She consistently shot 69 for the first three rounds and then on the last day shot a 68 to cinch the tie for 8th place. Great job Stacy!

To learn more about Stacy and to check out the great golf gear she wears on Tour, visit www.filagolf.com.

Stacy Lewis

Stacy Lewis

Cilic & Tipsarevic advance in Davis Cup action!

Sunday, March 7th, 2010

Fila-sponsored Marin Cilic and Janko Tipsarevic continued their winning ways in Davis Cup action today!

Fresh off an upset in Dubai of Andy Murray (7-6 (3), 4-6, 6-4), Janko Tipsarevic and the Serbian team won their first round Davis Cup match-up against the United States (3 - 1). Janko and his double partner Nenad Zimonjic had a tough time against the doubles team from the US, but in the end Serbia advanced to the next round of Davis Cup action.

Marin Cilic and the Croatian team defeated Ecuador 5-0 to advance advance to the next round. Marin, a fast-rising star on the ATP World Tour,  won his singles match against Giovanni Lapentti 6-4, 6-3, 6-3 on the indoor hardcourt at Gradska Sportska Dvorana. Cilic paired with Ivo Karlovic for doubles…they are 6ft 6inches and 6ft 10inches, respectively,  which makes an imposing doubles team! 

Congrats Janko & Marin!

Marin Cilic in Fila's Heritage Collection

Marin Cilic in Fila's Heritage Collection

Janko Tipsarevic

Janko Tipsarevic

Fila’s Super Sunday with Kim & Sveta!

Sunday, February 28th, 2010
Fila’s Super Sunday: Kim Clijsters and Svetlana Kuznetsova Face off in Racquet Sports for Wii™ during the “Match before the Match”

On Sunday, February 28th at 2pm, Grand Slam Champions Kim Clijsters and Svetlana Kuznetsova faced off at Madison Square Garden in a match of Jumbo-sized proportions!  They competed in a heated tennis match in Ubisoft’s, Racquet Sports game on Nintendo Wii that was broadcast on Madison Square Garden’s world famous Gardenvision. This was a special event in which fifty children from the Garden of Dreams Foundation were front and center to watch the “Match before the Match,” complete with a photo opp and  meet and greet session with these two champions. The match was streamed live on Fila’s Ustream channel (www.ustream.tv/filatv) and on www.fila.com. The stars began the match with a sense of humor and ended with Clijsters having the bragging rights as Racquet Sports for Wii Champion. Kim won the best two out of three games. Clijsters and Kuznetsova also debuted Fila’s new Spring 2010 Center Court Collection which they will wear in competition on Monday night at the BNP Paribas Showdown for the Billie Jean King Cup at Madison Square Garden. Kim and Svetlana are the first Fila athletes to wear Center Court which has a white and ebony color pallete  highlighted by bright youthful accents. The Center Court Collection is available at specialty stores nationwide and on www.fila.com  (http://shop.fila.com/us/eng/women/tennis/tops).

 

Grand Slam Champs - Live!

Sunday, February 28th, 2010

Watch Grand Slam Champions Kim Clijsters and Svetlana Kuznetsova test their “tennis” skills with about to be released game Racquet Sports on Wii for Nintendo! TODAY at 2:05pm EST, Kim and Sveta will unveil Fila ’s new Center Court Collection and get ready for the BNP Paribas Showdown for the Billie Jean Cup by playing a virtual match on the courts of Madison Square Garden on the 185 inch Gardenvision screen.

Watch the Wii match live and get the chance to ask Kim & Sveta questions after the match!  Type in your questions on and maybe host Scott Lasky will ask Kim and Sveta your question!

http://www.ustream.tv/filatv

Grand Slammers Who Wii

Watch Kim & Sveta LIVE on Sunday!

Tuesday, February 23rd, 2010

Watch Kim & Svetlana challenge each other on the courts…the Wii court!

WTA stars and Grand Slam Champions Kim Clijsters and Svetlana Kuznetsova will be competing for more than just the coveted Billie Jean King Cup at the BNP Paribas Showdown at Madison Square Garden in New York.

On February 28th, the reigning US Open and French Open champions will officially debut Fila’s Spring 2010 Center Court Collection as they play a “match before the match.” The Showdown Qualifiers will test their skills while wearing Fila’s latest collection when they play Racquet Sports, on Nintendo Wii™ head to head on the 185” Gardenvision screen at Madison Square Garden.  The “match before the match” will be emceed by Scott Lasky of MSG Network.

The “match” and subsequent athlete question and answer session will be broadcast live on www.fila.com or http://www.ustream.tv/filatv at 2:10pm on Sunday, February 28th.  Kim and Svetlana will be asked about the BNP Paribas Showdown, trading in their tennis racquets for Wii remotes and Fila’s latest performance tennis collection.

On-line viewers will be able to send in their questions for Kim & Sveta to answer LIVE via UStream or http://twitter.com/FILAUSA

Center Court Collection makes its advance debut in New York before the rest of the brand’s sponsored athletes wear the collection in Indian Wells at the BNP Paribas Open. The Center Court Collection was inspired by Fila’s rich history in tennis but incorporates a bright and youthful color story of hot coral, viridian green and ebony. Signature pieces in the collection include a halter tank, gathered wrap skirt and color blocked sleeveless dress.  The Center Court Collection ranges in price from $45 - $68 and will be available at tennis specialty retailers nationwide and on www.fila.com.

Racquet Sports, is a multisport game for the entire family that includes tennis, ping pong, badminton, squash and beach tennis for Wii™. Racquet Sports offers unprecedented realism, and pin-point gameplay mechanics bringing every serve, swing and backhand to life while replicating the experience in the comfort of the living room.

Clijsters and Kuznetsova are Qualifiers for the BNP Paribas Showdown for the Billie Jean King Cup which will be held for the second year at Madison Square Garden.  The pairings for the semifinal matches were determined by using the 2009 year-end rankings and having the highest ranked player take on the lowest ranked, then assigning the two remaining players to play each other. Serena finished as World No. 1 followed by Kuzetsova at No. 3, Venus was No. 6 and Clijsters finished her comeback year at No. 18.

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Be Kind to Your Knees!

Friday, February 19th, 2010

Mountain Pose, Half Standing Forward Bend, Plank,  Chaturanga, Upward-Facing Dog,  Downward-Facing Dog, Feet to Hands, Half Standing Forward Bend, Upward Salute to Mountain Pose ….this series of Sun Salutations develops focus and peace of mind. 

When you are practicing poses like Low Lunge Half Frog or  One-Legged Pidgeon, it is hard to feel zen when your knees are killing you!  Let’s face it, yoga mats just don’t have enough cushioning to protect your knees from hard studio floors. 

The design team from Fila collaborated with Fila Yoga brand ambassador Kristin McGee to develop a yoga pant that is “kind” to your knees! Padding is a new concept in yoga and Fila’s new Knee Pad yoga pant has hidden padding to cushion during asanas.

http://shop.fila.com/us/eng/women/bottoms/detail/FW101591

The idea came from Kristin’s mom Karen who was complaining about her knees hurting during some of the poses. 

As the editors from iVillage said, Fila’s Knee Pad yoga pants are “tailored to fit almost any height and, you’ll be saying ‘om’ instead of ouch!

Kristin McGee in Fila's Knee pad yoga pant

Kristin McGee in Fila's Knee pad yoga pant

Save on gifts for your sweet!

Wednesday, February 10th, 2010

Valentines Day is right around the corner and the team at fila.com is offering a special discount so you can save on gifts for your Valentine’s Day sweetheart!

Enter code  FILALOVE at check out on fila.com until February 14th to receive 10% off anything “RED” on fila.com.

Happy shopping!

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