Items Tagged ‘BNP Paribas Open’

Fashion takes Center Court in Indian Wells

Monday, March 15th, 2010

The BNP Paribas Open is not only home to some of the best tennis in the world, but also great fashion!  On Saturday night, fans were treated to Desert Fashions presented by Fila!  The show highlighted top styles by Fila and local chic boutiques Trina Turk, Elizabeth& Prince and Mares for Men…..everything from athletic to resort to ready-to-wear!

During the runway show, some of the best tennis players in the world struted their stuff alongside LA’s top runway models!    Check out photos from the show of Fila’s own Agnes Szavay and Edina Gallovits, Andrea Seppi and Andy Ram.  James Blake made a surprise visit to welcome tennis fans to the show and talk about his line, Thomas Reynolds by Fila.  Fila and James Blake collaborated to create Thomas Reynolds by Fila, a collection that embraces both the heritage of the Fila brand and Blake’s own signature look that has strong emotional ties to the styles worn by his father — the line’s namesake.

Stay tuned for the video of the show!

 

 

James Blake shows off latest looks from Thomas Reynolds

Tuesday, March 9th, 2010

Inspired by James Blake’s contemporary sports lifestyle and keen sense of style, the expanded Spring 2010 Thomas Reynolds Collection by Fila will be available at retail just as James takes the courts during the U.S. swing of the ATP World Tour calendar.  Blake debuted the new collection during his first match at the Australian Open, a hot, challenging environment ideal for displaying the excellent performance qualtities of the Thomas Reynolds by Fila Collection that will carry him through the Fila-sponsored BNP Paribas Open and Sony Ericsson Open.

The expanded spring collection sticks primarily to an elegant black and white theme with hints of jester red (a nod to his alma mater, Harvard) detailing and embroidered TR Fila logos. Blake also chose to add additional pieces to the line with a particular emphasis on training.  Blake’s signature long shorts in two colors (black and white) are complemented by five different 100% polyester short sleeve shirt styles, all with curved hems and drop tails — three crews and two elegant polos.

Comfort is one of Blake’s most important design requirements,  for optimal flexibility and performance on court and when training.  His crews are eye catching and are functional. The solid crew (black, white and jester red) cools and vents using mesh side panels while the mesh crew is made from popcorn mesh performance fabric and offers the ultimate in moisture control with unique contrast inserts. James’ favorite, the sublimated crew (black/white and Jester red/white) is a strong look on and off court.  Stylish and functional, Blake’s polos offer extraordinary patterns – the horizontal striped polo in gray heather and black cut from coconut carbon jersey with popcorn mesh side panels, and the uniform box patterned jacquard polo in both black and white.

Thomas Reynolds is carried at Dick’s Sporting Goods, Sport Chalet, Tennis Warehouse, Racquet World, Tennis Express and fila.com http://shop.fila.com/us/eng/collections/thomas-reynolds and select specialty retailers around the country.

Behind the scenes with Fila’s tennis stars!

Tuesday, March 24th, 2009

During the BNP Paribas Open, the El Dorado Country Club in Indian Wells, California was abuzz with tennis activity…not just the normal club play, but WTA & ATP tennis professionals modeling in a Fila photoshoot with famed photographer Stephen Danelian. Anna Chakvetadze, Agi Szavay, Marin Cilic & Dmitry Tursunov all modeled the Fall 2009 Fila tennis collection. Here’s a sneak peek at the photoshoot!

Check out Fila’s athletes as they strut their stuff!

Wednesday, March 18th, 2009

They certainly had fun on the runway!

Check out Fila athletes Anna Chakvetadze, Marin Cilic, Agi Szavay and Andreas Seppi as they strut their stuff along side professional models during our fashion show in Indian Wells. 

Game, Set, Fashion!

Monday, March 16th, 2009
Fashion took center stage on Saturday at the BNP Paribas Open in Indian Wells, California! ATP and WTA pros strutted their stuff along site top models from Los Angeles and local celebrities during the Desert fashion show featuring Fila and Trina Turk. Carlos Diaz, news correspondent from Extra! TV and tournament announcer Andrew Krazny co-hosted the event.

Fashion show attendees enjoyed cocktails and hors d’oeuvres before the show which was held in the hospitality village at the tournament.

The backstage of the show was a buzz with activity! J. Russell Salon on El Paseo styled the hair and did the make up application for all the models. WTA stars primped along side the LA models. Local children modeling Fila tennis looks were excited walk the runway and meet top tennis stars backstage!

WTA stars Anna Chakvetadze and Agi Szavay modeled looks from Fila’s Spring and Fall 2009 Collection as well as Trina Turk dresses.

ATP’s Andreas Seppi and Marin Cilic debuted tennis and lifestyle Fila looks.

Fila Friday with Dmitry Tursunov

Saturday, March 14th, 2009

Dmitry Tursunov

Dmitry Tursunov

Dmitry Tursunov charmed the crowds at the BNP Paribas Open during Fila Friday Night! Local news anchor, Gino La Mont from KMIR-TV interviewed Dmitry on the Garden Village stage at the tournament tonight. The ATP Tour’s favorite blogger talked about playing in the desert; what he would do if he did not play tennis; toughest players on tour and recent construction in his kitchen (we learned he does not like going to home improvement stores)!

Fila fashions featured on KMIR-NBC in Palm Springs

Saturday, March 14th, 2009

The BNP Paribas Open is not just the place for great tennis - fashion takes center stage as well! NBC affiliate KMIR-TV featured Fila tennis styles during today’s morning broadcast. Key trends include the return to classic styling -the polo is back! Fila’s Spring ‘09 line features the latest performance fabrics and UV protection (spf 30) in all Fila’s tennis styles. If you are heading to Indian Wells, check out the Fila store at the tournament for the latest Fila gear!