The BNP Paribas Open is not only home to some of the best tennis in the world, but also great fashion! On Saturday night, fans were treated to Desert Fashions presented by Fila! The show highlighted top styles by Fila and local chic boutiques Trina Turk, Elizabeth& Prince and Mares for Men…..everything from athletic to resort to ready-to-wear!
During the runway show, some of the best tennis players in the world struted their stuff alongside LA’s top runway models! Check out photos from the show of Fila’s own Agnes Szavay and Edina Gallovits, Andrea Seppi and Andy Ram. James Blake made a surprise visit to welcome tennis fans to the show and talk about his line, Thomas Reynolds by Fila. Fila and James Blake collaborated to create Thomas Reynolds by Fila, a collection that embraces both the heritage of the Fila brand and Blake’s own signature look that has strong emotional ties to the styles worn by his father — the line’s namesake.
Inspired by James Blake’s contemporary sports lifestyle and keen sense of style, the expanded Spring 2010 Thomas Reynolds Collection by Fila will be available at retail just as James takes the courts during the U.S. swing of the ATP World Tour calendar. Blake debuted the new collection during his first match at the Australian Open, a hot, challenging environment ideal for displaying the excellent performance qualtities of the Thomas Reynolds by Fila Collection that will carry him through the Fila-sponsored BNP Paribas Open and Sony Ericsson Open.
The expanded spring collection sticks primarily to an elegant black and white theme with hints of jester red (a nod to his alma mater, Harvard) detailing and embroidered TR Fila logos. Blake also chose to add additional pieces to the line with a particular emphasis on training. Blake’s signature long shorts in two colors (black and white) are complemented by five different 100% polyester short sleeve shirt styles, all with curved hems and drop tails — three crews and two elegant polos.
Comfort is one of Blake’s most important design requirements, for optimal flexibility and performance on court and when training. His crews are eye catching and are functional. The solid crew (black, white and jester red) cools and vents using mesh side panels while the mesh crew is made from popcorn mesh performance fabric and offers the ultimate in moisture control with unique contrast inserts. James’ favorite, the sublimated crew (black/white and Jester red/white) is a strong look on and off court. Stylish and functional, Blake’s polos offer extraordinary patterns – the horizontal striped polo in gray heather and black cut from coconut carbon jersey with popcorn mesh side panels, and the uniform box patterned jacquard polo in both black and white.
Thomas Reynolds is carried at Dick’s Sporting Goods, Sport Chalet, Tennis Warehouse, Racquet World, Tennis Express and fila.com http://shop.fila.com/us/eng/collections/thomas-reynolds and select specialty retailers around the country.
Watch Grand Slam Champions Kim Clijsters and Svetlana Kuznetsova test their “tennis” skills with about to be released game Racquet Sports on Wii for Nintendo! TODAY at 2:05pm EST, Kim and Sveta will unveil Fila ’s new Center Court Collection and get ready for the BNP Paribas Showdown for the Billie Jean Cup by playing a virtual match on the courts of Madison Square Garden on the 185 inch Gardenvision screen.
Watch the Wii match live and get the chance to ask Kim & Sveta questions after the match! Type in your questions on and maybe host Scott Lasky will ask Kim and Sveta your question!
Watch Kim & Svetlana challenge each other on the courts…the Wii court!
WTA stars and Grand Slam Champions Kim Clijsters and Svetlana Kuznetsova will be competing for more than just the coveted Billie Jean King Cup at the BNP Paribas Showdown at Madison Square Garden in New York.
On February 28th, the reigning US Open and French Open champions will officially debut Fila’s Spring 2010 Center Court Collection as they play a “match before the match.” The Showdown Qualifiers will test their skills while wearing Fila’s latest collection when they play Racquet Sports, on Nintendo Wii™ head to head on the 185” Gardenvision screen at Madison Square Garden. The “match before the match” will be emceed by Scott Lasky of MSG Network.
The “match” and subsequent athlete question and answer session will be broadcast live on www.fila.com or http://www.ustream.tv/filatv at 2:10pm on Sunday, February 28th. Kim and Svetlana will be asked about the BNP Paribas Showdown, trading in their tennis racquets for Wii remotes and Fila’s latest performance tennis collection.
On-line viewers will be able to send in their questions for Kim & Sveta to answer LIVE via UStream or http://twitter.com/FILAUSA
Center Court Collection makes its advance debut in New York before the rest of the brand’s sponsored athletes wear the collection in Indian Wells at the BNP Paribas Open. The Center Court Collection was inspired by Fila’s rich history in tennis but incorporates a bright and youthful color story of hot coral, viridian green and ebony. Signature pieces in the collection include a halter tank, gathered wrap skirt and color blocked sleeveless dress. The Center Court Collection ranges in price from $45 - $68 and will be available at tennis specialty retailers nationwide and on www.fila.com.
Racquet Sports, is a multisport game for the entire family that includes tennis, ping pong, badminton, squash and beach tennis for Wii™. Racquet Sports offers unprecedented realism, and pin-point gameplay mechanics bringing every serve, swing and backhand to life while replicating the experience in the comfort of the living room.
Clijsters and Kuznetsova are Qualifiers for the BNP Paribas Showdown for the Billie Jean King Cup which will be held for the second year at Madison Square Garden. The pairings for the semifinal matches were determined by using the 2009 year-end rankings and having the highest ranked player take on the lowest ranked, then assigning the two remaining players to play each other. Serena finished as World No. 1 followed by Kuzetsova at No. 3, Venus was No. 6 and Clijsters finished her comeback year at No. 18.
The new ATP World Tour season is under full swing (no pun intended) and Janko Tipsarevic is keeping things new and fresh by revamping his website. Janko’s new site provides fans with interesting facts about Janko and even lets them interact with him!
Ever wonder what beat is pumping up your favorite athlete? Well, Janko probably has house music, like DJ Axwell, blasting on his headphones. When he doesn’t have a racquet in his hand, Janko loves to snowboard. If there is even more you want to know about Janko then you can visit the “Ask Him” section of the website to have your questions answered personally by Janko. After learning about Janko’s favorites you can check out photos of him in action, relaxing on holidays, and spending time with his friends and family. Did we mention that you can also keep up with Janko’s matches?
When asked about his new website, Janko said,
I’m very excited to have my own official website, where my fans can follow what I’m doing during the season. Everyone’s welcome to send comments and ask questions!
Ever wonder about Janko’s multiple tattoos like our friends at Tennis Served Fresh? The tattoo in Japanese on his left arm is a quote from one of his favorite authors, Fyodor Dostoyevsky. It means “Beauty will save the world.” On his right arm are the first two letters of each of his family member’s names in Japanese Katakana. Find out about the rest of Janko’s tattoos and much more at his website www.jtipsarevic.com
Check out video of Janko’s tattoos courtesy of Tennis Served Fresh….
Fila’s women’s Personal Performance Collection is more than just apparel to be worn to yoga or Pilates or any gym activites. Our design team creates styles that can be worn in sport with style for a balanced life. Check out the behind the scenes video of our Spring 2010 women’s Personal Performance photo shoot with our Yoga Brand Ambassador Kate Lillecrapp and commentary from Director of Design Freya Tamayo.
In a city where carrying mats and yoga blocks is chic, Fila debuted its Spring 2010 Women’s Personal Performance collection at the Yoga Journal Conference in San Francisco today.
The Yoga Journal Conference is THE place for yoga enthusiasts, practitioners and instructors for a few days of seminars and a variety of yoga classes taught by the most famous yoga instructors in the world.
The Yoga Journal Conference (www.yogajournal.com/conferences) is a great place for yoga enthusiasts of all levels to learn more and improve their practice. You don’t have to be able to touch your toes or do headstands here! Spiritualty, relaxation (a little zen) and expanding horizons are all part of the Conference experience.
And of course, you can check out the latest yoga gear! Fila’s Spring 2010 Collection was inspired by lush gardens and meditative places. Nature inspired printed tops and calming organic themes in rich greens and serene florals are included in the first delivery of Fila’s popular Women’s Personal Performance line.
Check out fila.com to hear Fila’s Design Director Freya Tamayo talk about the collection
James Blake showed off the latest styles from the Thomas Reynolds by Fila Collection during his First Round match at the Australian Open against Frenchman Arnaud Clement 7-5, 7-5, 6-2.
Thomas Reynolds by Fila will be available at tennis specialty retailers nationwide and on www.fila.com in early February. We thought you would like a “sneak peak’!
Blake next faces 4th seed Juan Martin Del Potro in the Second Round of the Australian Open. Good luck James!
You could call him the busiest man in tennis! James Blake had a whilrwind week in the Big Apple. He stopped by the Good Morning America studios to donate Fila coats to GMA’s “Warm Coat Campaign”. Check out the video here!
Later that night, James headlined a star-studded charity event at Pier 94 to raise funds of the Thomas Blake Sr. Memorial Fund. BackOffice Associates Serving For A Cure presented by Empire Blue Cross Blue Shield, was a rousing success. The event raised money for the Thomas Blake, Sr. Research Fund, which funds cancer research at Memorial Sloan-Kettering Cancer Center.
The event, attended by celebrities such as musician John Mayer and Vogue editor Anna Wintour, featured a tennis exhibition with James, rising American star Sam Querrey, the World No. 1 doubles team the Bryan Brothers, and a guest coaching appearance by former World No. 1 Andy Roddick.
The tennis portion was followed by an incredible after party that featured a delectable food tasting from notable accomplished New York City chefs, a fashion show that unveiled the spring 2010 line of the Thomas Reynolds Collection by Fila, and an intimate musical performance by multi-Grammy award winning artist Wyclef Jean.
Loosely adapted from Alan Clarke’s 1989 classic TV film, Nick Love’s film is set earlier in the 80’s and retalls a similar story to the original but from a different character’s point of view.
With the film, returns to The legendary “Terrinda”.The inclusion of Terrinda within The Firm celebrates the history of our brand as a true iconic sportswear brand that was adopted by the 80’s casual culture, and introduces it to a new audience of future Fila collectors. Seen as the Holy Grail for Fila collectors, original Terrinda pieces regularly command over £1,000 on eBay - but the special edition 2009 will be available at the original 1982 price of £150. This re-release comes after three years of behind the scenes work by Fila’s design team to recreate the original unique fabric, ensuring utter authenticity to the brand heritage. The Terrinda release also allows new Fila fans to become collectors by grabbing a slice of fashion history.
The Firm is focused on the UK football casual culture of the 80’s, where rival gangs, known as firms, and their members described as ‘casuals’, wore brightly coloured sportswear and designer clothing as uniforms. The plot centres on an aspiring casual, who gets drawn into the charismatic but dangerous world of the firm’s leader. Paul Anderson and Calum MacNab feature in the film (both previously starred in The Football Factory) along with upcoming actor Daniel Mays (who recently appeared in Shifty). The Firm is out for general release in the UK and Ireland in September 2009.
SHOPPING BAG 
