Fila, the iconic Italian sportswear brand, is pleased to announce the opening of their first European flagship store on the renowned Corso Como, Milan.

The concept store, designed by Swedish Design agency Grow who have also produced Fila’s 2009 advertising campaign, will provide a distinctive and dynamic retail experience that reflects the renewed direction and positioning of this classic brand. Incorporating some of Fila’s most iconic design blueprints into three-dimensional design, the Corso Como store will be graphic, bold and will provide an expressive and experiential retail environment for the Fila consumer.

The Fila flagship will stock both the Fila Vintage and Fila Gold collections, in addition to the co-branded Fila-Wimbledon footwear collection –highlighting Fila’s design heritage and aesthetic direction. Limited edition lines and exclusive product will also be retailed through the new flagship store.

Doors will open on this prestigious new development on 21st April 2009, with plans to open additional flagship stores in major cities across Fila markets in the future.

Luca Bertolino, Marketing Director of Fila EMEA comments ‘We look forward to opening this premium store in Corso Como, Milan - one of the most stylish retail areas globally. We believe this exciting first for Fila will give us the opportunity to bring to consumers the style that Fila is famous for as well as the lifestyle direction the brand is headed in, through a calendar of initiatives that will make the shop a destination in Milan and beyond.

Once this inaugural store has been established, we hope to implement this model in other locations across key Fila markets in Europe, which have already been identified.’

For all PR enquiries contact

Marisa Cortinovis
+ 39 02 52 82 32 00
marisa.cortinovis@filaeurope.com

Date: Tuesday, April 21st, 2009 at 9:00 AM