What We Believe
For over three decades, Fila has been synonymous with authentic European sport and luxury. One of the most sought-after brands in the tennis world, Fila gained its notoriety by extending its influence beyond the duration of events. The brand is dedicated to the lifelong athlete and supports this platform by building long-term relationships. The goal of all sponsorships and events is to create a love affair with the game. Fila’s philosophy is evident in its efforts to create a lasting positive impression and to create personal involvement. Featuring on-site retail, we offer the same elite performance footwear, apparel, and accessories to spectators exhibited by the players themselves. We provide ambassadors in addition to hospitality rooms, and we arrange private tennis lessons for participants.
Fila continues its full commitment to its marquee heritage sport, tennis, through the title sponsorships of several opens worldwide. This year's Sony Ericsson Open in Miami, Fla. and the Pacific Life Open in Indian Wells, Calif. feature the brand's trademark personal touches, including the Fila Ambassador program, on-site retail, Fila Fashion show, Fila Cup Club Tennis Challenge, private tennis lessons and the Fila Family Zone where families can learn the game of tennis with lessons from teaching professionals from Cliff Drysdale Tennis. Fila's title sponsorships will extend to the Internazionali d’Italia in Rome, Italy in May; The Campbell’s Hall of Fame Championships and Stella Artois Championships in London. Fila’s new licensing agreement with The Championships at Wimbledon, brings Fila back to the grand stage where Bjorn Borg first put Fila on the map in the world of sport.
CONTACT
For all press inquiries and for product placements, please contact Jarita Bridges, Product Placement & Entertainment Marketing Manager at jbridges@fila.com, or at 212.726.5937. Lauren Mallon , Global Marketing Manager, can be reached for events and sponsorships information, at 410.773.3236, or at lmallon@fila.com.
What We Do
Through innovative design, luxurious materials, and attention to detail in our craftsmanship, Fila helps individuals recognize their greatest potential, enabling them to achieve ultimate fulfillment in the pursuit of sport—one person and one performance at a time.