As official shoe and apparel partner, Fila has created a bespoke range for the event. Incorporating the tournament’s strong purple and green theme, the designs are based on Vintage pieces from the legendary Fila archive of the 70’s and 80’s. The collection will be seen on all court officials, ball crew and on site staff.

“Fila is a fantastic brand and we are thrilled that they will be the official tennis clothing and footwear partner of the Sony Ericsson Championships – 2009 in Doha,”  said Stacey Allaster, CEO of the Sony Ericsson WTA Tour.

Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several Sony Ericsson WTA Tour and ATP Tour athletes.

Fila is the official footwear licensee of The Championships, Wimbledon, along with being a major sponsor of The Sony Ericsson Open (Miami), The BNP Paribas Open (Indian Wells), and the Campbell’s Hall of Fame Tennis Championships.

“Fila is delighted to be partnering with the Sony Ericsson Championships”, said Rajiv Batra, Fila EMEA Group CEO. “Fila continues to invest heavily in tennis, as we have done over the last 35 years, and we are very proud to be associated with one of the highlights of the Sony Ericsson WTA Tour calendar.”

Sparks, MD – In January 2009, Fila and James Blake entered into a product collaboration to develop a co-branded apparel, footwear and accessories collection with a trademark to be designed by James.  Fila’s design team and James joined forces to create a collection that is inspired by James, his life and interests and incorporates the heritage of the Fila brand with a contemporary twist inspired by Blake’s signature style.

James spent several months searching for the name for the brand for  the collection. In the end, he selected the name Thomas Reynolds, which is the first and middle name of his father.  James often refers to his father as a superhero and so it is not surprising that his name was chosen for the brand. After months of working with Fila’s design team, Fila and James Blake will launch Thomas Reynolds at the 2009 US Open in New York.

According to Blake, “I wanted to create a line with Fila because I have learned a lot about tennis fashion throughout my career.  I felt that I could create a line that is  functional and stylish both on and off the court. Collaborating with Fila and their long history in tennis and sportswear made sense. It was the perfect fit!”

James will debut the fall 2009 collection during his first match at the US Open. The collection is branded with the Thomas Reynolds R-dot logo and the linear Fila logo. The fall styles incorporate a campanula, peacoat (navy) and white color combination. Campanula is inspired by James’ love of collegiate basketball and his favorite team from North Carolina.  James wanted the line to include classic tennis looks. The fall collection consists of two polos (raglan sleeve and open placket), crew neck shirts (coolmax pique and tencel), shorts and warm-up. The line has a distinct nod to Fila’s tennis heritage with pinstripe detailing on one of the crew neck shirts, open placket and reversible collar on the polo, and athletic taping on the shoulder of the raglan polo. The open placket polo and solid crew neck incorporate the sustainable fabric, tencel. The warm up is a more refined fleece and the inside of the hooded jacket reverses from navy to campanula. The price points of the collection range from $45 - $65.

“I wanted the line to be more transitional,” said Blake, “and include styles that can be worn on-court, yet are stylish enough to wear for a night out.”

Fila’s Chairman Gene Yoon said, “Fila is proud to have the opportunity to develop a business venture with a top American tennis player whose personal style aligns so well with the Fila brand.”

Fila and James Blake will partner with Lord & Taylor and Tennis magazine to launch the collection just before the US Open. James will greet fans and sign autographs in the Thomas Reynolds concept shop at Lord & Taylor on Fifth Avenue on Thursday, August 27th at 6pm. The VIP launch event to unveil the line will feature DJ Sky Nellor and be held on the 11th floor Terrace at Lord & Taylor the same evening.

The Thomas Reynolds launch includes a fully integrated marketing and public relations program. The multi-channel marketing program integrates print and online advertising, an online contest, retail promotions, athlete appearances and Thomas Reynolds concept shops.

Thomas Reynolds will be carried at Lord & Taylor, Dick’s Sporting Goods, Paragon Sports, Mason’s Tennis Mart, Tenniswarehouse.com, fila.com and select specialty retailers around the country.

The full range of the Thomas Reynolds collection, including a full tennis, fitness, lifestyle, golf and footwear line, will launch throughout the Spring Summer 2010 season.

Fila has a long and distinguished history in the world of tennis.  The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, Tennis Tournament at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

“We are thrilled that Kim is returning to the Sony Ericsson WTA Tour,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Kim is a fan favorite in the tennis community and we are pleased that she will continue to wear Fila’s performance tennis line as she returns to professional tennis. Fila has a great heritage in tennis and we are pleased that will continue to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years. ”

Clijsters now 26, is returning to professional tennis after a two-year retirement. She left tennis in 2007 to marry American basketball star Brian Lynch and start a family. Their daughter Jada was born in February 2008. Clijsters is a former US Open Singles Champion and world ranked #1 in singles and doubles, who has won 34 singles titles over her career. Clijsters will make her debut tonight at the Western & Southern Financial Group Women’s Open in Cincinnati.

Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.

Kim will debut Fila’s Heritage Apparel Collection and the Fila Alfa shoe tonight in Cincinnati. Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

Sparks, MD – Fila USA announces that it will debut its Fall 2009 Tennis Heritage Collection on Fila’s world
class athletes slated to compete at the US Open at the Arthur Ashe National Tennis Center in New York
beginning on August 31, 2009. The collection is inspired by Fila’s extensive archive of Italian designed
product and features Fila’s iconic red, white and peacoat blue colors and cutting edge performance
fabrications and cuts. Marin Cilic, Dmitry Tursunov, Anna Chakvetadze, Janko Tipsarevic, Agi Szavay and
the other Fila players will wear the new collection for the Grand Slam tournament along with Fila’s Alfa
performance tennis shoes, a modern complement to the classic style of the Heritage collection.

In a clear contrast to flashy contemporary lines, the Heritage collection will surely set Fila’s athletes apart
as the company’s design team seeks once again, to pay homage to Fila’s great achievements in worldclass
tournament play. Fila’s history as a leading innovator in tennis apparel that has been worn by some
of the game’s greatest names over the last 35 years is an ever-present inspiration to Fila designers.
Solids accented by bold, contrasting stripes dominate this year’s look with several pieces featuring flaglike
diagonal stripes, which are a clear nod to Fila’s design cues from the early 70’s.

This season’s integrated collection for women has an old school appeal that combines classic Fila styles
with performance design details like the Heritage Skort in white and peacoat, a new player’s skort that is
now pull-up rather than wrap-around. Utilizing the excellent performance and draping qualities of Fila’s
flat poly Spandex jersey material, the designs for tops offer a v-neck cap sleeve for a feminine covered
shoulder look and two sleeveless cuts: an open racerback tank, and a sleeveless polo with narrow 5-snap
placket - both with mesh inserts on the back for added venting. All three tops, in solid colors and contrast
trim around the neck and arms, beautifully complement both skort colors. The white Heritage dress with
wide, solid red shoulder straps and contrasting red/blue trim is drop waist. New emphasis has been put in
the women’s Heritage warm-up jacket and pant with high knit collar and a pant waist that incorporates
Fila’s Personal Performance flattering yoga pant designs.

The men’s Heritage collection in bold contrast colors offers six integrated pieces with three tops, a longer,
elastic waist short in white and peacoat, and a cotton poly knit warm-up jacket and pant. The short
sleeve polo with Fila’s signature printed window pane design and rounded drop tail is the highlight of the
collection. There are also two short sleeve crew neck tops. One features bold red and peacoat blue trim
on a white body and the other, a stripe insert short sleeve, features the flag-like diagonal stripes so
tastefully integrated in the women’s line. The solid men’s pant in peacoat with white side seam trim and
bottom leg zipper, is complemented by the bold red and peacoat jackets that have a truly eye catching
Italian contrast knit taping design.

Adorned with the embroidered F-box Heritage patch logo to clearly define the special line, the 100%
polyester and poly/cotton/spandex blended fabrics used in this season’s Heritage collection offer
unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking.

For a catalogue or more detailed information about the Fall ‘09 Fila Heritage Tennis Collection
including line sheets and/or images, please contact LaunchPad PR 310-397-4321.

The sensational event is hosted at Queens Club, London (8th June – 14th June) and marks the start of the grass court season, with a line up that includes many of the world’s best players.

Fila will provide custom products for all event staff as well as offering a range of Official Event Merchandise. This major event in the grass calendar will feature some of Fila’s top endorsed players*.

Following on from The AEGON Championships, Fila will continue as the Official Partner of The BNP Paribas Fortis Tennis Classic, hosted at the exclusive Hurlingham Club, London (16th June – 20th June).

Wimbledon will see the climax of the grass court season and Fila will once again supply footwear to The Championships, as part of the Official Wimbledon footwear licensee agreement. Fila have produced a new range of dual branded performance tennis and lifestyle footwear styles, which will be sold at the event and in selected stores across the EMEA region.

FILA continues to strategically invest in tennis at a global level, from world class players through to grass roots level in the way of players, coaches, clubs and schools, showing their commitment to the sport at every level.

- END -

For further information or high res images contact
Michelle at Frank PR
on 0207 693 6999 or Michelle@frankpr.it

Notes To Editor*
Fila Players
Marin Cilic (Croatia)
James Blake (USA)
Andreas Seppi (Italy)
Fabio Fognini (Italy)
Janko Tipsarevic (Serbia)
Josh Goodall (Great Britain)
James Ward (Great Britain)
Dmitry Tursunov (Russia)

Anna Chakvetadza (Russia)
Agi Szavay (Hungary)
Marina Erakovic (New Zealand)
Karin Knapp (Italy)
Mel South (Great Britain)
Anna Fitzpatrick (Great Britain)

Sparks, MD — Fila USA announces the establishment of a new tree planting collaboration with AmericanForests.org, the nation’s oldest and most respected non-profit dedicated to funding and overseeing tree planting programs in the US and globally. Fila had been exploring partnerships with tree planting organizations in order to give back to the environment to compliment its Woman’s Personal Performance line (formerly Women’s Wellness). In keeping with Fila’s introduction and use of sustainable organic and recycled materials into their women’s performance fabrications, the company made a donation to AmericanForests.org’s general tree planting fund.

Fila signed an initial one-year commitment with AmericanForests.org. The Washington D.C. based non-profit was attractive to Fila due in part to its reputation for maximizing the number of trees planted per dollar donated by its sponsor partners.

Presently, the funds will be distributed evenly among AmericanForest.org’s US reforestation and urban tree planting programs, but Fila retains the right to designate specific regional programs as the company’s participation expands.

This partnership perfectly complements the brand’s use of sustainable and recycled fibers in the Woman’s Personal Performance collection such as soy, bamboo and recycled Polyester. Fila launched this effort in 2008 with the use of flexible, wicking fabrics ideal for personal performance disciplines like yoga and Pilates, while taking advantage of the unusually soft properties that add a new feminine dimension to the ever expanding personal performance apparel category.

“We welcome the opportunity for Fila to get involved in these important efforts that surely represent the future of our industry and to participate in the positive new green movement that is rapidly growing in the U.S.,” says Fila USA CEO Jon Epstein. “As our Women’s Personal Performance Collection grows in popularity among women who make sustainability and recycling a part of their everyday lifestyle, so grows AmericanForests.org’s success. So I think that the women who wear our ‘09 collection will be as pleased and inspired by our tree planting efforts as they will be by the fit, feel and wear-ability of our new line.”

For more information about the new Fila Personal Performance Collection or to receive line sheets and/or images, please contact LaunchPad PR 310.397.4321. For information about Fila USA, please contact Lauren Mallon at 410.773.3236.

The concept store, designed by Swedish Design agency Grow who have also produced Fila’s 2009 advertising campaign, will provide a distinctive and dynamic retail experience that reflects the renewed direction and positioning of this classic brand. Incorporating some of Fila’s most iconic design blueprints into three-dimensional design, the Corso Como store will be graphic, bold and will provide an expressive and experiential retail environment for the Fila consumer.

The Fila flagship will stock both the Fila Vintage and Fila Gold collections, in addition to the co-branded Fila-Wimbledon footwear collection –highlighting Fila’s design heritage and aesthetic direction. Limited edition lines and exclusive product will also be retailed through the new flagship store.

Doors will open on this prestigious new development on 21st April 2009, with plans to open additional flagship stores in major cities across Fila markets in the future.

Luca Bertolino, Marketing Director of Fila EMEA comments ‘We look forward to opening this premium store in Corso Como, Milan - one of the most stylish retail areas globally. We believe this exciting first for Fila will give us the opportunity to bring to consumers the style that Fila is famous for as well as the lifestyle direction the brand is headed in, through a calendar of initiatives that will make the shop a destination in Milan and beyond.

Once this inaugural store has been established, we hope to implement this model in other locations across key Fila markets in Europe, which have already been identified.’

For all PR enquiries contact

Marisa Cortinovis
+ 39 02 52 82 32 00
marisa.cortinovis@filaeurope.com

Sparks, MD - Fila announced today that it has entered into a collaboration arrangement with ATP World Tour star James Blake to develop a collection of men’s apparel and footwear.  The collection will incorporate the heritage of the Fila brand with a contemporary twist inspired by Blake’s signature style.  He will collaborate with Fila’s design team to create a co-branded collection.  The yet to be named collection will target today’s active male and will be the basis for the development of a long-term licensing business for Blake.

The collection will include tennis, golf, fitness and lifestyle apparel, performance and lifestyle footwear and accessories for men.  Fila and James Blake will also explore other product categories as opportunities arise in the market. The collection will debut with a limited collection of tennis and fitness apparel that will be unveiled just before the 2009 US Open in New York.  The collection will officially launch for the Spring Summer 2010 season.

James will wear Fila branded or co-branded tennis apparel and footwear exclusively on court and he will be featured in Fila’s worldwide marketing efforts. He is the first top ten American male in over ten years to sign with Fila. James will debut in Fila’s Collezione Apparel Collection and the Fila Alfa shoe at the Australian Open in Melbourne.

“We are delighted to have the opportunity to work with an athlete of James Blake’s caliber,” said Gene Yoon, Chairman of Fila. “Fila has been associated with champions in tennis and other sports for over 35 years.  We are certain that through our collaboration with James, we will create a range of products that combines the rich style of our historic brand and James’ active and sophisticated lifestyle.”

“I have always had an affinity for the Fila brand,” said James Blake.  “Ever since Borg graced the courts of Wimbledon in Fila, I have always been attracted to the Italian style, grace and sophistication of the Fila brand. My collaboration with Fila is much more than an endorsement arrangement.  It will serve as the foundation of a business venture that I that will continue to build for years to come.”

Fila has a long and distinguished history in the world of tennis.  The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, Tennis Tournament at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

Contact

Lauren Mallon
Fila
voice 410.773.3236
lmallon@fila.com

“We are thrilled to have Anna as a part of the Fila family,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Fila has a great heritage in tennis and we are pleased to have Anna wear our brand, which has been worn by champions in tennis and other sports for over 35 years.”

Chakvetadze, 21, ended 2008 with a WTA Tour ranking of 18, which was her third Top 20 year in a row. She won her seventh career Tour singles title in Paris and had a runner-up finish in New Haven.  In late 2007, Chakvetadze achieved a career high world ranking of number 5. She is known across the Tour as a tenacious player with a great double-handed backhand.

Fila has a long and distinguished history in the world of tennis.  The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, Tennis Tournament at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.

Anna will debut Fila’s Baseline Apparel Collection and the Fila Alfa shoe at the Australian Open in Melbourne.

Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

Contact

Lauren Mallon
Fila
voice 410.773.3236
lmallon@fila.com

Sparks, MD – Fila announced today a collaboration for its new ‘Melrose’ shoe with iconic sneaker
retailer Sportie LA and 3M, maker of the world renowned 3M™ Scotchlite™ Reflective Material.

The Special Edition Melrose shoe features highly reflective custom print and color panels made from
3M™ Scotchlite™ Reflective Material in three distinct color combinations consisting of Lilac, Teal,
Silver, Crocus and Blues. This hip new innovative use of the reflective material is certain to create a
footwear trend all its own. The pronounced tongue is appointed with a gorgeous “LA LA” Special
Edition Fila crest in a bold, lace-less position that dominates the look.

The collection will debut on December 10th at Fila’s west coast Sportie LA and 3M Scotchlite™
Reflective Material launch party to be held at Sunset Mansion.

Tapping into Sportie LA’s unique design perspective, Fila has used 3M™ Scotchlite™ Reflective
Material to create a one-of-a-kind look for the Special Edition Melrose that sparkles as much as it
lives up to Sportie LA’s streetwise, trend setting reputation. Fun, flirty, bold and vibrant, the Sportie
LA Melrose is the crown jewel in Fila’s new women’s footwear initiative and offers a sexy, fashion
forward silhouette that moves from day to night with ease.

Each of the color ways in the Fila Special Edition Melrose is available exclusively at Sportie LA and
will be priced at $100.

Visit www.sportiela.com to see the Special Edition Melrose being offered exclusively at Sportie LA.
The full Melrose collection is available at www.filamelrose.com.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure
footwear and apparel distributed worldwide. The internationally respected company, having gained
world class recognition in tennis apparel, has developed brand recognition by marketing products
with a high design and style content that are endorsed by professional artists and athletes from
around the world.

About 3M™ Scotchlite™ Reflective Materials: 3M™ Scotchlite™ Reflective Materials is the
developer and manufacturer of a broad line of reflective products that incorporate patented
retroreflection technology. 3M is a recognized leader in research and development producing
thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its
more than 40 distinct technology platforms - often in combination - to a wide array of customer
needs. With $24 billion in sales, 3M employs 79,000 people worldwide and has operations in more
than 60 countries. For more information, visit www.3M.com. 3M and Scotchlite are trademarks of
3M.

Contact

Lauren Mallon
Fila
voice 410.773.3236
lmallon@fila.com