It does not get any cooler than this today….Fila will debut its product collaboration with London’s best-known destination sneaker store, Footpatrol, which has a history in supplying the most exclusive sneakers to its customers on Saturday. Yes, it is a few days away…but we are excited!!! The teams at the Soho-based retailer and Fila scoured through Fila’s vast archive to resurrect the Trailblazer style from Fila’s Mountain collection, an instant success during the 90’s U.K. Rave scene. The objective was to remix the style while keeping true to the century of Fila design wisdom that went into its original form.
Available in two limited edition guises, the first style, the OG Trailblazer has a premium full suede upper that is representative of the 90’s original. Available in black or red, the midsole includes the classic Fila logo, hiking D-Ring lace hooks for cord style laces, tonal stitching and the Fila Mountain logo is stitched on the ballistic mesh tongue.
The second style, the Trailblazer AM, named after the Apennine Mountain range in Italy, is a hybrid of the original which uses the same silhouette with the addition of an outdoor sole for an updated twist. This style includes a brand new blown rubber outsole, tan leather beading, premium smooth leather nubuck upper and subtle Footpatrol branding on the inner heel and some slight adjustments to the profile. Available in tan or navy, the AM also sports subtle Footpatrol branding like the OG model.
The limited edition collection will debut on January 28th at Footpatrol’s Berwick Street location in London’s Soho area during a special launch event for Footpatrol customers. The OG Trailblazer will retail for £85 while the Trailblazer AM is priced at £110. In Sweden, Sneakers and Stuff will carry the Trailblazer in their in Malmo and Stockholm locations. The limited quantities of the range will also be available for U.S. customers via www.fila.com in April.
We will post pictures and video from the launch party in London next week!
Check out Footpatrol’s blog post about the cool collaboration… http://footpatrol.co.uk/2012/01/19/fila-trailblazer-footpatrol-x-fila-trailblazer-am/