What We Believe

For over three decades, Fila has been synonymous with authentic European sport and luxury. One of the most sought-after brands in the tennis world, Fila gained its notoriety by extending its influence beyond the duration of events. The brand is dedicated to the lifelong athlete and supports this platform by building long-term relationships. The goal of all sponsorships and events is to create a love affair with the game. Fila’s philosophy is evident in its efforts to create a lasting positive impression and to create personal involvement. Featuring on-site retail, we offer the same elite performance footwear, apparel, and accessories to spectators exhibited by the players themselves. We provide ambassadors in addition to hospitality rooms, and we arrange private tennis lessons for participants.

Fila continues its full commitment to its marquee heritage sport, tennis, through the title sponsorships of several opens worldwide. The Sony Open in Miami, Fla. and the BNP Paribas Open in Indian Wells, Calif. feature the brand’s trademark personal touches, including on-site retail, Fila Fashion show, Fila involvement in the BNP Paribas Tri-Level Challenge, Fila tennis Flash Mob, private tennis lessons and the Fila Family Zone where families can learn the game of tennis with lessons from teaching professionals. Fila’s title sponsorships will extend to the US Men’s Clay Court Championships in Houston, the Campbell’s Hall of Fame Championships in Newport, The Legends Ball in New York, and the AEGON Championships in London.


For all entertainment sponsorships, please contact Lauren Mallon , Global Marketing Manager, can be reached for events and sponsorships information, at 410.773.3236, or at lmallon@fila.com.

For Athlete sponsorships, please contact Martin Mulligan at athletesponsorship@fila.com.